My First Chicago Radio Promotion!

If you are all about immediate gratification & want to win stuff fast, click the radio segment above as we are giving away a ton of gift certificates & pre/post cubs parties at Rockit Wrigley on wgn tomorrow (weds 4/7)!  If want to hear a little backstory on it… read on…

(kr don’t do the click here to read on…)

Having started out in the biz w/pretty much nothing but hunger, I was never able to afford the luxury of advertising on tv, radio,… or really anything outside of a handshake and a chance to make an impression good enough to allow me the opportunity to maybe build a nice long lasting relationship, as those mean everything to me.  Although it caused me to work a million times harder along with my team of 500+ a rockit ranch who have evolved the practice of building relationships aggressively, we have thankfully become a whole lot stronger because of it. Cut to 2010 w/ businesses like sunda, rockit and underground, and you may have heard that most of our ad/marketing focus is now all about social media and new forms of communicating online… so you are probably wondering, why radio now!?!?  Well, for what its worth, here’s what I’m thinking…

Its very targeted for something that is usually seen to be so broad.  Our newest property Rockit Wrigley is special because it is nestled in the smack dab middle of the wonderful neighborhood Wrigleyville on the northside, where I was born and raised.  Wrigleyville is special because for 5mos or so a year, millions of people from around the planet celebrate the world famous chicago cubs baseball games that go on in the middle of wrigleyville at Wrigley field, which is across the street from our place rockit Wrigley. Wgn radio, has covered those Wrigley field games, and has spoken to those millions of fans, for decades, or should I say generations,… and to me, that’s a sign of a ton of real long term relationships built, which again, means everything to me.

I also think in general the relationship between radio and baseball fans has always been unique on its own no matter where it is…Its like a conversation amongst friends about an ongoing passion and experience… and like any other marketing initiative these days, in addition to sticking with all the tactics you obsess about, you have to include everyone and everything if you can no matter what, so I thought I would take a modest little attempt, by accepting a very reasonable radio partnership offer, to try to share with the great big baseball/wrigleyfield/cubs/wrigleyville conversation too, and give a way some really fun things to people I admire, enjoying experiences I enjoy too! Not sure if its the right move, but sometimes you just got to do whatever it takes, to keep creating great relationships out there… because that means everything…… let ya know how it goes!!

Info on giveaway:

Wgn’s Garry Meier will be doing his infamous Drive-Thru Window giveaway shortly after 2:30pm on Wednesday, 4/7/10.  He will encourage his listeners to drive up to WGN Radio’s Showcase Studio on Michigan Avenue (on the plaza level of the Tribune Tower).  As long as you are on wheels, and are one of the first twenty-five people, you qualify for the prize.  He will then reward the first (25) listeners that correctly recite the Phrase That Pays with a $25 Gift Card for Rockit Wrigley.  In addition, (3) of the envelopes will include the Golden Ticket, which is good for a Cubs Party at Rockit Wrigley ($150 value)….  You should have this party- it rocks!  listen to the radio announcement above if haven’t already… and win!

Oh, and check out my second big radio event next week- for opening day of cubs season 2010!!!!!!!!!!!  April 12th at 10a sharp to 2p we have my friends stylz & roman from b96 coming out to do a live remote at rockit wrigley!  They have a huge fun party following so it’s the perfect crew for one of the biggest cubs’ parties of the year- opening day!!!!!!! And!! For all those on site they are raffling off two tix to that cubs season opener, rihanna concert tix, and a ton more!!  Rockit Wrigley is opening at 9a sharp that day! Be there!

And the very next game, on weds 4/14, we are back with wgn doing a live remote after the Milwaukee game at rockit Wrigley into the night!!!!!  Can’t wait!  Hope you will spread the news and join us!

If you are all about immediate gratification & want to win stuff fast, click the radio segment above as we are giving away a ton of gift certificates & pre/post cubs parties at Rockit Wrigley on wgn tomorrow (weds 4/7)!  If want to hear a little backstory on it… read on…

Having started out in the biz w/pretty much nothing but hunger, I was never able to afford the luxury of advertising on tv, radio,… or really anything outside of a handshake and a chance to make an impression good enough to allow me the opportunity to maybe build a nice long lasting relationship, as those mean everything to me.  Although it caused me to work a million times harder along with my team of 500+ at rockit ranch who have evolved the practice of building relationships aggressively, we have thankfully become a whole lot stronger because of it. Cut to 2010 w/ businesses like sunda, rockit and underground, and you may have heard that most of our ad/marketing focus is now all about social media and new forms of communicating online… so you are probably wondering, why radio now!?!?  Well, for what its worth, here’s what I’m thinking…

Its very targeted for something that is usually seen to be so broad.  Our newest property Rockit Wrigley is special because it is nestled in the smack dab middle of the wonderful neighborhood Wrigleyville on the northside, where I was born and raised.  Wrigleyville is special because for 5mos or so a year, millions of people from around the planet celebrate the world famous chicago cubs baseball games that go on in the middle of wrigleyville at Wrigley field, which is across the street from our place rockit Wrigley. Wgn radio, has covered those Wrigley field games, and has spoken to those millions of fans, for decades, or should I say generations,… and to me, that’s a sign of a ton of real long term relationships built, which again, means everything to me.

I also think in general the relationship between radio and baseball fans has always been unique on its own no matter where it is…Its like a conversation amongst friends about an ongoing passion and experience… and like any other marketing initiative these days, in addition to sticking with all the tactics you obsess about, you have to include everyone and everything if you can no matter what, so I thought I would take a modest little attempt, by accepting a very reasonable radio partnership offer, to try to share with the great big baseball/wrigleyfield/cubs/wrigleyville conversation too, and give a way some really fun things to people I admire, enjoying experiences I enjoy too! Not sure if its the right move, but sometimes you just got to do whatever it takes, to keep creating great relationships out there… because that means everything…… let ya know how it goes!!

Info on giveaway:

Wgn’s Garry Meier will be doing his infamous Drive-Thru Window giveaway shortly after 2:30pm on Wednesday, 4/7/10.  He will encourage his listeners to drive up to WGN Radio’s Showcase Studio on Michigan Avenue (on the plaza level of the Tribune Tower).  As long as you are on wheels, and are one of the first twenty-five people, you qualify for the prize.  He will then reward the first (25) listeners that correctly recite the Phrase That Pays with a $25 Gift Card for Rockit Wrigley.  In addition, (3) of the envelopes will include the Golden Ticket, which is good for a Cubs Party at Rockit Wrigley ($150 value)….  You should have this party- it rocks!  listen to the radio announcement above if haven’t already… and win!

Oh, and check out my second big radio event next week- for opening day of cubs season 2010!!!!!!!!!!!  April 12th at 10a sharp to 2p we have my friends stylz & roman from b96 coming out to do a live remote at rockit wrigley!  They have a huge fun party following so it’s the perfect crew for one of the biggest cubs’ parties of the year- opening day!!!!!!! And!! For all those on site they are raffling off two tix to that cubs season opener, rihanna concert tix, and a ton more!!  Rockit Wrigley is opening at 9a sharp that day! Be there!

And the very next game, on weds 4/14, we are back with wgn doing a live remote after the Milwaukee game at rockit Wrigley into the night!!!!!  Can’t wait!  Hope you will spread the news and join us!