Take a Plunge Into Lake Michigan This January! January 25, 2012 Mark your calendars and check the temperature for the upcoming 11th annual Lakeview Polar Plunge! You may think it’s crazy taking a diving into the lake at Oak Street Beach at the end of January, but it’s to help two families in need and other people will be doing it too! Participants should arrive at the beach by 11am because at Noon you will be running towards the water for you’re plunge!