Chicago Celebrates “Social Media Week” for the 1st Time! July 19, 2011 For the first time ever Chicago is celebrating what's called "Social Media Week" as area businesses and some of the top social media names in Chicago will get together for a week long series of events revolving around every facet of social media. Included in the board of advisors for Social Media week is Adam Brown, currently at Dell computers, who was at one point one of the masterminds behind one of the most popular brands on Facebook, Coca-cola.