Send A Local Chicago Band To SXSW With Reggies Rock Club January 31, 2012 What does a local Chicago legendary rock venue and a thriving Texas arts festival have in common? After the Reggies SXSW Throwdown, quite a bit! Started in Austin in 1987 South By Southwest has grown into a week long music, film, and culture festival attended by nearly 20,000 people every year. Their lineup, consisting of musical acts, films, speakers, and others, features a great collection of current hot names but also tons of great up and coming artists.
